Car and General: How ditching cars for motorcycles turned around our business - News Summed Up

Car and General: How ditching cars for motorcycles turned around our business


In 1996, he’d been named Car and General’s (C&G) chief executive, with his first major task being to close all existing business lines. There was no boda boda culture in Kenya, but in Uganda, it was always there,” he noted. Across Africa, there has since been a transport revolution, especially last-mile connectivity owing to the boda boda and tuk-tuks that have become one of East Africa’s biggest employers. The 85-year-old firm is present in five East African countries - Kenya, Uganda, Tanzania, Zanzibar, and Rwanda. He noted that Toyota is the most successful car firm because they’ve got the network and last-mile distribution, which are difficult to offer.


Source: Standard Digital May 24, 2021 15:20 UTC



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