Carol Vorderman has discussed the stigma around racy dressing in midlife and proudly admitted she loves being called a MILF, having reclaimed the word. The former Countdown star, 65, has collaborated with department store JD Williams to look at attitudes into ageing and the label MILF. The word MILF first entered mainstream culture in the early 2000s via the film American Pie. Today the word MILF should stand for midlife is living fearlessly.' Carol has partnered with JD Williams on their MILF campaign.
Source: Daily Mail January 19, 2026 19:46 UTC