Between Celebrations, Heroes, Quality Street and Roses, there are so many festive sweetie tins to choose from but which one is your go-to? What is the UK's favourite Christmas chocolate? The nation's favourite chocolate has been revealed as Celebrations with 21% of respondents picking it as their favourite selection box. Despite being sold since 1936 – over 60 years longer than Celebrations – Quality Street narrowly missed out on the top spot, with one-fifth of shoppers choosing it as their most loved choc. In the research, men typically favoured Quality Street, while women preferred Celebrations.

Source: The Times December 16, 2023 11:10 UTC