However, branding and PR expert Chad Teixeira said that celebrity-fronted lingerie brands must carefully tread the line between tasteful and tacky. Speaking to The Daily Mail, Mr Teixeira ranked some of the buzziest lingerie brands on the market right now while comparing design, quality, and marketing campaigns - before delivering his final verdict. Mr Teixeira says it's ruthless in its focus on fit and function, and that discipline is exactly why it works. Mr Teixeira says that while loud in presentation, the intent is deliberate and controlled, sexuality on her terms, not diluted for comfort or trend. The styling feels try-hard and dated, relying on shock and exposure rather than construction, or taste, explains Mr Teixeira.

Source: Daily Mail February 01, 2026 15:16 UTC