The shots were business: the Chainsmokers are the biggest non-founder stakeholders in a small batch spirit brand, JaJa Tequila. “You want the product to stand up on its own two feet, and I think long term,” says Taggart. The Chainsmokers have banked $130 million over the past three years, defying a plateau for DJ earnings and dethroning Calvin Harris as the highest-paid act in electronic music. Pall points out that tequila is the fastest-growing spirit in America and the brand a natural fit for its alcohol-loving fan base. They added a drummer who shares their affinity for pyrotechnics, sporting flaming drumsticks in the middle of one song in Nashville.

Source: Forbes December 06, 2019 11:26 UTC