Chat commerce gains groundMs Prae says Thailand and the Philippines are the first two countries in which Meta is introducing Business AI on Messenger. Meta recently introduced Business AI on Messenger in Thailand, an AI agent that helps businesses engage with customers and build stronger relationships. Business AI is aimed to become its new revenue source, apart from online ads. On Tuesday, Line Thailand introduced its chat package for SMEs to enable them to leverage chat commerce. Instead of sounding like a robotic script in a chatbot, Meta Business AI learns and adopts the specific style and tone of voice of individual brands, said Ms Prae.

Source: Bangkok Post March 12, 2026 09:38 UTC