Global logistics player DP World of Dubai is using cricket to create awareness about the company’s brand and also help the needy by supplying kits to local cricket clubs. The partnership started from the ICC World Test Championship Final recently in London and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy. With the addition of Tuna Tekra in Kandla, Gujarat, DP World will have a combined capacity of 8.19 million TEUs. Soomar said under DP World’s ‘Beyond Boundaries Initiative,’ the company has pledged over 2,000 cricket kits to grassroots cricket clubs across the ICC Men’s Cricket World Cup 2023. Through Beyond Boundaries, DP World will leverage its end-to-end network and smart logistics capabilities to deliver cricket kits and equipment through at least fifty bespoke shipping containers placed in cricket playing communities across the world.

Source: The North Africa Journal November 17, 2023 15:29 UTC