DMI’s partnership will focus on about 300 locations in Saudi Arabia and the United Arab Emirates, with a goal of increasing US cheese sales. Amy Wagner, DMI executive vice president of global innovation partnerships, said the checkoff will offer technical expertise on menu development and marketing support to Alamar. “This is an extension of an already strong Domino’s partnership and a tremendous opportunity because pizza is a lesser developed category in the Middle East,” ​Wagner said. “As we looked to increase dairy sales internationally, we knew American cuisine is very popular there and pizza is loved. In 2019, DMI began a partnership with Domino’s Japan where the volume of U.S.-sourced cheese has doubled since its launch, Wagner said.

Source: The North Africa Journal June 14, 2021 09:11 UTC