Cheltenham Festival’s longest running race sponsor pulls out over ‘tax changes’Coral bookmakers have sponsored at the meeting since 1974 but has taken the decision to pull its backing of the Coral Cup from this yearView 4 Images Coral has ended its backing of the Coral Cup (Image: PA)The Cheltenham Festival has lost its longest running sponsor after Coral announced it was ending its backing of the Coral Cup. The bookmaker has supported the meeting since 1974, initially backing the Coral Golden Hurdle until the creation in 1993 of the Coral Cup. "The Cheltenham Festival is also a massive four days for our business and our customers, and we will be promoting and celebrating it as much as ever in our shops and online and across our marketing channels. During that time, we have seen some fantastic renewals of the race, from Olympian in the very first running through to Jimmy Du Seuil in 2025. “We look forward to announcing an update on the sponsorship of the race in due course.”

Source: Daily Mirror January 28, 2026 12:45 UTC