China's biggest sportswear brand Anta Sports Products said on Tuesday it would buy a 29.06% stake in Puma from the Pinault family for 1.5 billion euros ($1.8 billion), making it the biggest shareholder in the German sportswear maker. The deal will help Artemis reduce its high debt load, and Kering shares rose 1% on the news. Puma shares surged 17% initially but pulled back to trade up 3% by 0830 GMT, still near their lowest levels in a decade. Anta shares were up 1.6% in late afternoon trade, versus a 1.3% rise for the broader Hong Kong index. The Pinault family took the holding from Kering in 2018, when the group repositioned itself as a pure luxury player.

Source: The Telegraph January 27, 2026 14:52 UTC