Despite the blistering heat that has been cause for much concern among players, the Australian Open is set for another record-breaking year of attendance. Data from Tennis Australia shows a concerted effort to pique the interest of the Chinese sporting market. The rise of tennis in ChinaAs claimed by Tennis Australia, China is a country that boasts 330 million tennis fans, two-thirds of which are Australian Open fans. The tournament has also opened its first Australian Open Academy in China, building on its popularity on the mainland. While some, such as the Australian Open, have done a good job of capitalizing on this emerging market, others have yet to come to the fore.

Source: Forbes January 22, 2018 06:45 UTC