Chinese Buy Yachts, TVs Online to Drive Alibaba Singles’ Day Sales - News Summed Up

Chinese Buy Yachts, TVs Online to Drive Alibaba Singles’ Day Sales


SHANGHAI—To see China’s consumer clout in action, look no further than Alibaba Group Holding Ltd.’s Singles’ Day. The e-commerce giant said it racked up more than $25.3 billion in sales in the 24 hour-period that began at 12 a.m. Saturday -- helped along by a gala TV show, a marketing campaign that pushed advance orders, and the usual discounts on everything from cosmetics to cars. Smartphones...


Source: Wall Street Journal November 11, 2017 17:48 UTC



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