Chinese banks’ brand value growth has been rapidly outpacing that of European and North American competitors since the study’s inception. China Construction Bank and Bank of China are also growing strongly (by 17% and 13%, respectively) and outpacing western banks. Chinese consumers have a relationship with their brands (including their bank brands) that Western brands can only dream of. Information from Brand Finance’s Brand Strength Index reveals far higher levels of trust and loyalty for Chinese bank brands than European or American ones. This is partly the result of the simple fact that Chinese banks are yet to experience the major scandals that have dogged banks in Europe, the US and many other parts of the world.

Source: Mint February 05, 2017 18:18 UTC