Mar 08, 2024 20:00:00Chinese mail-order service Temu spends nearly 440 billion yen on advertising, making it the top advertiser on Meta and one of the top five advertisers on Google. byMajor mail-order services originating from China, such asand, are planning to expand the global market, and are paying billions of dollars (hundreds of billions of yen) in advertising costs to Google and Meta. Additionally, Temu also pays significant amounts of money to Google for advertising, resulting in it becoming one of Google's top five advertisers in 2023. In addition, Google is actively holding talks with Temu, a major advertiser, and sources said that a sales representative from Google in China discussed recent advertising costs and supply chain-related issues with Temu executives. If Temu decides to cut back on advertising costs, it could be a huge blow to a tech giant like Meta.'

Source: New York Times March 08, 2024 11:25 UTC