Chipotle Faces Backlash Over Portion Sizes As CEO Acknowledges Issues An internal investigation confirms customer complaints about skimpy servings at some restaurants amid rising inflation pressuresChipotle has been facing considerable backlash over customer complaints regarding skimpy portion sizes at some of its locations. This led to a significant number of complaints regarding decreasing portion sizes at the fast-casual Mexican chain. In light of the scrutiny, Chipotle conducted a company-wide review to ensure portion sizes aligned with customer expectations. The frustration about what some considered reduced portion sizes became a hot topic among many loyal patrons. Moving forward, the company and its financial team view this recalibration of portion sizes as an investment into their brand equity.

Source: New York Times July 27, 2024 02:57 UTC