Listen to this postSummary: India’s food regulations have evolved from focusing mainly on hygiene to closely monitoring advertising and health claims. This resulted in the FSSAI notifying the Food Safety and Standards (Advertising and Claims) Regulation 2018 (“FSS Regulations”), vide F. No. The FSS Regulations ring-fence food product manufacturers into making only those claims that are compliant with the standards laid down thereunder. Gaps Between Compliance and Letter of the LawDespite the FSS Regulations establishing a claims approval procedure, claims were regulated primarily through post market oversight. In Telangana[8], food safety officials reportedly inspected multiple e-commerce warehouses, issuing notices, lifting samples and seizing thousands of units of misbranded food articles.

Source: Economic Times February 18, 2026 08:04 UTC