The NCAA recently dropped its ban on athletes being able to earn money for their fame and celebrityHUNTINGTON, W.Va. -- Will Ulmer doesn’t have to hide anymore. Sponsorships and endorsements are the most common, but there has been another welcome wrinkle: Ulmer and other athletes are now able to show off their creative, artistic sides and earn some money while they're at it. “College athletes for the longest time haven’t really had a lot of opportunities to make money,” Ulmer said. But it’s not really about the money.”Like Ulmer, Kazadi sees his craft as an extension of himself. Some have put their business schools to work helping athletes take advantage of the new market.

Source: ABC News August 18, 2021 15:33 UTC