Women’s sport has been reaching new audiences in recent months. First the ICC Women’s World Cup was clinched by Heather Knight’s side against India in front of a capacity crowd at Lord’s. National newspaper coverage of women’s sport was estimated, in the most recent study in 2015, at just 2% of total sport coverage. Advertisers and sponsors are realising that backing women’s sport takes them to new and different audiences. The Guardian view on women’s football: it’s arrived | Editorial Read moreBut we can’t necessarily manufacture an audience for this work.

Source: The Guardian August 12, 2017 11:37 UTC