Within months of the brand’s 2008 launch, sales surpassed those of established green players such as Seventh Generation and Method. “Normally in the room, I’m the person trying to make things bigger,” said Ms. Rendle, who started this month as chief executive of the Oakland, Calif.-based maker of household staples. A year ago, Ms. Rendle was entirely focused on getting more customers to buy Clorox products. Now, she has an almost singular mission: ramp up production of cleaning products as the company struggles to meet pandemic-fueled demand for items such as disinfecting wipes and sprays. Ms. Rendle, who previously oversaw the company’s cleaning division, drove efforts this year to increase production of cleaners and to lay out plans to expand capacity in coming months.

Source: Wall Street Journal September 25, 2020 13:52 UTC