Co-op, Boots and JD Sports are the most resilient retail brands, outperforming the wider UK category which experienced a combined valuation decline of 17%, according to the latest Kantar BrandZ Most Valuable UK Brands 2023 report. Boots gained five places with a valuation of $1.2 billion while JD Sports’ brand valuation dipped by 3% to $0.9 billion, taking it to 62nd in the ranking. Tesco was the only retail brand to make the top ten this year, while Next was the only non-FMCG retailer in the top 30. However, in contrast, the most valuable global brands have increased their value by 39% since 2020. UK brands are falling behind their global peers and the few success stories are an exception to the rule.”Kantar’s analysis shows that UK brands are failing to set themselves apart from the competition.

Source: The Times October 05, 2023 02:22 UTC