Co-op has today, 19th December, announced it’s launching an own-brand kitchen towel made from 100 percent recycled content, including recycled cardboard. Working with its supplier, WEPA, this Co-op product is a new blend of recycled materials made from 70 percent cardboard fibres – such as brown boxes used for home deliveries – while the remaining 30 percent is recycled fibres from sorted office waste. The clever use of cardboard fibres, which are more abundant in UK post-pandemic, is such a great message. With listings in 1,000 stores, consumers across the country will soon be able to enjoy the same great absorbency and strength as their previous kitchen towel, whilst also using recycled materials. Furthermore, all of Co-op’s own-brand still, sparkling, flavoured water, carbonated drinks and mixers are made out of 100% recycled material, meaning they’re fully recycled and recyclable.

Source: The Times December 20, 2023 07:31 UTC