LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a partnership with one of the world’s largest consumer co-operatives, Co-op, to turbocharge relevancy for members and brands in its first-party marketing and retail media offering. As well as members, the partnership will also support Co-op’s supplier base with more advanced opportunities to connect their brands to interested Co-op shoppers in offsite retail media channels. Rich first-party datasets will form the backbone of Co-op’s retail media offering, presenting huge opportunities for brands to drive growth and return on their advertising spend. Protecting Co-op members interests with due diligent data ethics and data privacy is key to the retailer, and the LiveRamp data collaboration platform enables privacy-conscious data collaboration without sharing sensitive personal information or directly identifiable personal information. Hugh Stevens, MD UK at LiveRamp said: “Co-op is a well-established and diverse business with massive potential to unlock in its first-party data.

Source: The Times October 19, 2023 08:23 UTC