Coca-Cola said it had no additional details about the drink, and no plans to offer it in other markets. “I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” Mr. Garduño said in the interview. Chu-hi drinks are available across the country. By introducing a chu-hi drink, Coca-Cola is stepping into a crowded category. After testing what it called “light” wines and “bag-in-box” wines, Coca-Cola sold the unit to Seagram & Sons for $200 million in 1983.

Source: New York Times March 07, 2018 20:34 UTC