Coca-Cola Nigeria launches Coke with meals promoCoca-Cola Nigeria has launched a consumer promotion valued at N600 million, positioning it as a volume-driving push tied to everyday meal consumption across the country. The campaign, which runs from January to June 30, 2026, the company’s Senior Director, Frontline Marketing, Nigeria, Yusuf Murtala, said, is structured to deliver frequent cash payouts, including the creation of over 300 millionaires within the six-month period. Consumers who buy eligible Coca-Cola, Fanta, Sprite, or Schweppes in PET or glass bottles can scan a QR code on the packaging and enter a 10-character code under the cap or crown to determine instant winnings. The mechanic, he emphasised, is designed to encourage repeat purchases and sustained engagement across retail channels nationwide. By anchoring the incentive to everyday eating occasions and spreading payouts over months, the company, he added, is effectively trading margin for scale, data capture, and brand stickiness in Africa’s largest consumer market.

Source: Daily Nation February 04, 2026 18:00 UTC