(CNN) — Coca-Cola has acquired sports-drink maker BodyArmor in a bid to steal market share from Pepsico-owned Gatorade. BodyArmor drinks come in a number of varieties, including a version without added sugar, one with 100 milligrams of caffeine and a zero-calorie sport water. Coca-Cola already owns a sports drink brand, Powerade, which is designed to compete directly with Gatorade. With BodyArmor, Coca-Cola can try to both take share from Gatorade and hedge against Powerade's losses — if customers switch from Powerade to BodyArmor, that's still a win for Coke. This story was first published on CNN.com Coca-Cola is buying sports drink maker BodyArmor

Source: CNN November 02, 2021 09:47 UTC