New York (CNN Business) Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July. Coca-Cola's KO The company made the call "given a rapidly shifting marketplace and despite every effort to support continued production," John Hackett, president ofMinute Maid business unit, which includes the company's juice brands, said in a statement emailed to CNN Business. Coca-Cola acquired Odwalla in 2001. Health-conscious consumers are less interested in smoothies than they used to be, she explained. Coca-Cola is discontinuing the Odwalla brand.

Source: CNN July 01, 2020 19:07 UTC