Coca-Cola’s 2023 Christmas ad ‘The World Needs More Santas’ and its 1995 classic ‘Holidays are Coming’, both achieved “exceptional” scores on System1’s ad effectiveness ranking. Coca-Cola has scored a “double whammy” with its new 2023 Christmas ad and its long-running ‘Holidays are Coming’ ad, which both achieved “exceptional” effectiveness rankings according to System1. This year in the UK, the ad will run alongside the long running ‘Wonderful Dream (Holidays are Coming)’ ad, featuring the famous Coca-Cola trucks. In 2020, both System1 and Kantar found it was the most effective Christmas ad of the year. The Christmas Coca-Cola associationLast year it appeared Coca-Cola took this strategy, and just ran Holidays are Coming in the UK rather than also running a new ad.

Source: The Star November 07, 2023 14:54 UTC