There are other bigger, and even more deliberate strategies, and shining brightly, the star at the centre of the Mercer media galaxy, is Breitbart. But there was another reason why I recognised Robert Mercer’s name: because of his connection to Cambridge Analytica, a small data analytics company. It’s incredibly dangerous.’’Mercer invested in Cambridge Analytica, the Washington Post reported, ‘‘driven in part by an assessment that the right was lacking sophisticated technology capabilities’’. Cambridge Analytica has the technological tools to effect behavioural and psychological change, she said, but it’s SCL that strategises it. What I suspect Cambridge Analytica do is that they build probability models of how people vote.

Source: Otago Daily Times March 06, 2017 22:35 UTC