The latest one, Coca-Cola Y3000, fits the bill. Coca-Cola has used its Creations platform, responsible for limited-edition flavors like Y3000, to try to make the brand resonate with younger consumers. Like all Creations drinks, Coca-Cola Y3000 is designed to taste mostly like Coke, with a bit of something else. To come up with that extra note of flavor, and the packaging design, Coca-Cola turned to AI. “They’re more engaging and more interesting, demonstrably, than a flavor, a Coke with vanilla or something,” he said.

Source: The Star September 12, 2023 11:04 UTC