We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. For attendees, a highlight of the festival was the newly launched Coke AI Studio activation. Attendees could get temporary tatts via tattoo printer devices, with the option to select designs based on the artists performing, Coke Studio or Sips & Sounds. More Scenes from the Sips & Sounds Summer Festival:

Source: The Star September 12, 2023 06:46 UTC