Coca-Cola has released its Christmas campaign, featuring a host of different Santas. The campaign, titled “The World Needs More Santas” features new TVCs and digital and experiential elements. The 90-second-long hero spot features Santas in all manner of guises — from doing their laundry to working out at the gym. The campaign is an extension of Coke’s “Create Real Magic” AI platform with Christmas-themed postcards to be revealed later. The campaign was developed by WPP Open X, led by VML and supported by Grey, Ogilvy, Essence Mediacom, Hogarth and JKR.

Source: Daily Nation November 07, 2023 00:11 UTC