Adgully Bureau | 11 hours ago Views: 414After three seasons of reshaping India’s streaming landscape, Coke Studio Bharat returns with Season 4. Coke Studio Bharat provides a space where that rediscovery happens through collaboration. With Coke Studio Bharat, the heart of the song stays intact, even as the sound grows around it. The song comes from the imagination of a poet from Kashmir who has a story to tell and being a part of Coke Studio Bharat gives me the chance to bring that world of storytelling on a national platform. Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, said, “Coke Studio Bharat brings together India’s folk traditions and contemporary voices, creating a platform where the old and the new evolve together.

Source: The Star March 17, 2026 12:52 UTC