Coca-Cola has announced the launch of its first ever Christmas Anthology film series, under a new creative platform, ‘Real Magic Presents’. Coca-Cola’s first ‘Real Magic Presents’ film production and Christmas anthology – “Christmas Always Finds Its Way” – is the product of an exciting creative collaboration with world-class partners and talent. “Through ‘Real Magic Presents’, Coca-Cola is continuing the promise of the ‘Real Magic’ platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels,” said Selman Careaga, Category President, Coca-Cola. And under the umbrella of ‘Real Magic Presents’, we are looking forward to working with other talented writers, filmmakers, producers and platforms to bring more stories of ‘Real Magic’ to life”. Marc Gilbar, EVP Brands, Imagine Entertainment, said “At Imagine we are always looking to partner with ambitious brands looking to create memorable and meaningful stories.

Source: The Star December 09, 2022 04:54 UTC