FedEx Plows Into Holiday Season With Icy Earnings ResultsEarlier this week, Cole Haan took a step in the athleisure direction with StudiøGrand, a new collection from the company designed for women on the go. For those not familiar with the trend, it's become a $44 billion market in the US alone. For Cole Haan, it's a move that ensures it's capturing the market that wants to be stylish while running errands after yoga. "We are all aware the athleisure trend has shown no signs of slowing down," CMO and GM of business development at Cole Haan David Maddocks told Forbes. That's the bonus of athleisure: It's easier to move around town when you're not worrying about runs in your hose.
Source: Forbes January 14, 2017 15:01 UTC