The Super Bowl is nigh again, which means the annual rodeo of Super Bowl TV commercials. As I’ve written in the past, the idea of convincing people that they should watch the Super Bowl telecast for the commercials is the National Football League’s most brilliant marketing stunt ever. There’s only been one truly great Super Bowl commercial, and it was produced for Apple, which used it to introduce its original Macintosh computer. =============Apple’s “1984" ad ran in its full 60-second length only once on national television — during the third quarter of Super Bowl XVIII, on Jan. 22, 1984. There can be only one “1984” ad, just as there can be only one Hoover Dam or one Eiffel Tower.

Source: Los Angeles Times January 29, 2020 16:52 UTC