NEW YORK — Comcast Corp on Thursday will reveal details of Peacock, its belated entry into the streaming wars, as it harnesses its NBCUniversal library and invests in new content in an effort to capture viewers abandoning cable TV. At a presentation to investors, held in New York’s 30 Rockefeller Plaza, Comcast is expected to provide pricing details for Peacock, which will carry ads and launch in April with 15,000 hours of content, including full series of NBC shows such as “Cheers,” “30 Rock” and “Parks and Recreation.”The company may also discuss a plan to launch an international news service created by NBC News and the news division of Sky, which Comcast Chief Executive Brian Roberts mentioned on an April earnings call. Peacock will be one of the last entries in the crowded streaming landscape, dominated by Netflix Inc and including Walt Disney Co's Disney+, Apple Inc's Apple TV+, Amazon.com Inc's Amazon Prime Video, Hulu (controlled by Disney), and ViacomCBS Inc's CBS All Access. In May, AT&T Inc's WarnerMedia will launch its new streaming service, HBO Max.

Source: International New York Times January 16, 2020 10:52 UTC