Comcast Corp. and ViacomCBS are joining forces to create an international streaming service, SkyShowtime, to gain a presence in nearly two dozen smaller European countries, including Spain, the Czech Republic and Sweden. The crowded landscape, coupled with the high costs of launching and producing programming for a streaming service, forces companies like Comcast and ViacomCBS to recalibrate their priorities. In the U.S., Comcast rolled out its advertising-supported streaming service, Peacock, a year ago. The proposed service ultimately will be available to consumers in 90 million homes, Comcast and ViacomCBS said. Rayburn, the analyst, said the new service would be considered a success if it attracted 10 million subscribers in its first year.

Source: Los Angeles Times August 18, 2021 20:58 UTC