Comcast and its rivals want to offer more services in the home to increase their revenues and create more loyal customers. Comcast is already seeing traction at its Xfinity Home security service, which launched in 2012. But selling security services to consumers, which Comcast says is more than a US$9bil (RM38.4bil) market, is just part of the strategy. The cost of signing up customers is low since Comcast is able to sell to people who also subscribe to broadband and cable services. Comcast has said that 55% of Xfinity Home customers become new Comcast subscribers.

Source: The Star August 29, 2017 07:28 UTC