A complaint by a member of the public against King William Fortified Wine for "causing serious offence" was upheld by the alcohol industry's Independent Complaints Panel. However, the Panel at the Portman Group noted that "in some communities" King William of Orange could be intrinsically linked to sectarianism, especially in Scotland and Northern Ireland". READ MORE: 'I predict a huge seller' Scots react to Buckfast's newest rival King William Fortified WineThe ruling went on: "As part of its discussion, the Panel noted that sectarianism still caused serious conflict in some areas of the UK today. The drink was produced by Jersey-registered Belcondie, which had previously released a King William Gin and also owns the trademarks for King William Rum and King William Whisky. It also considered the use of the colour orange in the packaging and "imagery of King William on horseback as though leading his troops into battle".

Source: Express April 25, 2023 08:04 UTC