A huge fan of Alibaba’s Jack Ma, she chose the latter because she wanted to acquire more knowledge about e-commerce. After her stint in Ensogo, Kristina flew to Thailand to work as a Marketing Senior Manager at Cmart, another e-commerce marketplace local company. Being a shopaholic herself, the meaningful value proposition fascinated Kristine thus she eventually brought it to the country. For her, creating a website is just the tip of the iceberg, “starting an online business is not just starting a website. “90 percent include optimizing operations such as payment infrastructure, logistics, product development, marketing and tech optimization.”

Source: Manila Times March 10, 2018 16:18 UTC