OTTAWA — The Conservative party is planning “groundbreaking” strategies to hyper-target its campaign messaging directly to Canadian voters, the Star has learned. A fundraising document obtained by the Star shows the Conservatives want to build an ambitious “voter-facing” communications campaign to fight “fire with fire” against progressive third-party groups. Conservative spokesperson Cory Hann confirmed plans for the next election campaign have been in the works “for some time,” but declined to discuss party strategy. The firm has worked for conservative parties in those three countries, including on U.K. Prime Minister Boris Johnson’s 2019 majority election win. Loading... Loading... Loading... Loading... Loading... Loading...

Source: thestar May 26, 2021 22:52 UTC