Alter Eco plans to invest more than $10 million to convert its total 20,000 acres of farmland into ... [+] regenerative agriculture. Alter EcoRegenerative agriculture, a process that aims to reverse the effects of climate change through conserving soil and diversifying cropping rotations, is inclined to attract more investments from consumer companies of all sizes amid increasing consumer demand for sustainable products. These investments will be made through the company’s recently launched Alter Eco Foundation, its private equity owner NextWorld Evergreen, as well as several other organizations with similar missions in protecting biodiversity-rich regions, according to Mike Forbes, CEO at Alter Eco. Mike Forbes is the CEO of Alter Eco. However, the major challenge for companies enabling regenerative agriculture is educating consumers about its environmental benefits, since the concept remains a novelty to the general public.

Source: Forbes December 22, 2020 12:56 UTC