Under the agreement, Mitcha’s founder and Shark Tank Egypt investor Hilda Louca will join Converted as Partner and Executive Director. The deal will also accelerate the rollout of Converted Orders, a new product designed to enable highly targeted advertising campaigns focused on generating actual sales. Converted Orders operates through a unified system that combines digital advertising, payment processing, and order verification. Its platform integrates digital advertising tools with payment processing and order management systems, using proprietary data and advanced AI models to optimise targeting, bidding strategies, and creative performance. The integration of this community into the Converted ecosystem is expected to expand product capabilities while creating new growth opportunities for designers, merchants, and brands across Egypt and the wider region.

Source: Daily News Egypt March 09, 2026 18:20 UTC