In fact, emphasizing taste and indulgence when advertising an insect food product enhanced the subjects’ enjoyment of it. Some of the messaging accentuated health or environmental benefits while others focused on features like flavour. Subjects were then offered a mealworm chocolate truffle and asked to complete a questionnaire detailing their expectations and taste experience. The researchers found that ads highlighting health or environmental advantages were much less persuasive than those portraying insect-based foods as desirable and luxurious. “Therefore, insect-based food might help in the fight against climate change.”Berger told CNN that the ick factor plaguing insect food products is, for the most part, an emotional response.

Source: National Post October 02, 2018 18:00 UTC