Below, 12 leaders from Forbes Agency Council look at how companies can seek to identify these "hooks" and use them in their marketing efforts. Members explain how to identify and market the qualities that make your company unique. Finally, ask all your employees what they feel makes the company stand apart. They make the company unique. It is these stories that will unveil the unique "hook" that sets the company apart.

Source: Forbes October 05, 2020 12:00 UTC