However, building for mobile requires companies to adapt their content and flow to suit the mobile user experience. Companies are prioritizing user experience and functionality above all else. The result is progressive advancement wherein the mobile experience can be gracefully scaled up to the desktop experience. Even with smartphones getting bigger, the font choice you make for your mobile website is still vital. With that in mind, screen sizes are now wildly different, and the user experience has to be well thought out with both of these environments in mind.

Source: Forbes June 10, 2020 12:11 UTC