In time, another company has acquired the prime domain, "TopTools.com," and with it your search engine rankings and most of your web traffic. But soon you see companies working in the same field snatching up domains that look surprisingly similar to your own. It always leaves me scratching my head when a company calls itself one thing, but its domain name is another. But anyone can put up their own digital front doors next to yours, costing you customers and your reputation. Protect your business and your domains, and build your digital fortress.

Source: Forbes June 12, 2020 13:18 UTC