My previous Forbes Agency Council article discussed overcoming fears in a live networking setting. The parallels between recruiting great talent and discovering potential customers or business allies are closely aligned. To begin the process of identifying potential networking intersections, you must first imagine yourself in your prospective customer’s shoes and think about where they might go. Not only does this provide a forum to share insights and voice opinions, but registration can also populate a networking pipeline of business allies and prospects. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Source: Forbes September 25, 2020 11:15 UTC