gettyHaving a strong content strategy can be game-changing for your business. Whether you have a strategy that needs a refresh or are starting from scratch, these are some key pillars that have helped us build a content strategy poised to stand the test of time. Your brand's content should have a uniform voice and tone that appeals directly to your target audience and adds consistency to your overall company. But there's way more to creating content than just blogging. The TakeawayA solid content strategy is one of the most important pillars of good SEO.

Source: Forbes August 20, 2020 11:37 UTC