Review Your Mailing ScheduleThere is an old saying that timing is everything, and in email marketing, we know this is a very accurate statement. A sudden crisis or major unexpected event creates an entirely new scheduling challenge that may impact your well-planned email campaign schedule. This review doesn’t mean you should suddenly pause all your email campaigns. Revise Your Email ContentOnce you’ve reviewed your mailing schedule, the next step is to evaluate your email content. For example, in a time of national crisis, your previously planned humorous email content may now seem inappropriate.

Source: Forbes May 05, 2020 11:48 UTC